Temporary launch of a Amicelli 225g value pack (+2 Gratis).
Due to the price increase, the 225g box will no longer be used as a standard format in the DACH BU. For that reason 225g will only be used as promo item (XXL pack) for a limited period of time.
Objectives: create an additional activation opportunity for Amicelli product group and offer items für special XXL Week promotions (additional leaflets) + On-top Sales.
